Nonwovens producer Suominen relaunched its wipes-dedicated website www.WeLoveWipes.com this week. The renewal was based on the comments and feedback from the We Love Wipes community, and users will especially notice changes to the mobile version of the website. Suominen says finding information, stories and topics is now easier, and the blog has been updated to provide an improved archive of all previous articles from both external bloggers and Suominen experts.
 
We Love Wipes aims to raise the overall awareness of wipes by providing in an entertaining way objective, brand-free information on the wide range of wipes, different end use applications and various features of wiping products. Thanks to We Love Wipes, Suominen has received a wealth of information directly from consumers about how they use nonwoven products and what their needs are – all this through the dialogue taking place in digital platforms.
 
Over the last two years, the We Love Wipes team and Suominen experts have brainstormed, researched and produced over 500 pieces of content to entertain and educate wiping product users. In total, We Love Wipes content items have been exposed to public 7.7 million times via different social media channels and the website. Today there are over 25,000 members in digital community following and participating the activities.
 
To celebrate new website, We Love Wipes has launched a competition to find the best wipes stories. All participants will enter into the prize draw and the best stories will be produced as short videos.